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uglygolfsweaters.

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Welcome! My name is irrelevant, but you can call me UGS. This website is... well... I'm not really sure what it is. On the one hand it's a website dedicated to my growing collection of ugly golf sweaters, on the other it's a personal blog and creative dump. There's a strong argument to be made for splitting this site up and focusing on each of the aims separately, but that sounds like a lot of work to me. Work I have absolutely no intention of doing.

why ugly golf sweaters?

To me, ugly golf sweaters represent something important: they emphasise the complexity and non-linearity of Beauty. Like Crocs or Danny DeVito, ugly golf sweaters are so grotesque, so opposed to convention, they transcend. It's as if Beauty was a destination and ugly golf sweaters discovered an alternate route there; they travelled so far through the gardens of Ugly they stumbled across Beauty's back door and snuck in for free.

check out the newest sweaters.

check out my recent blog posts.

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