A Quick Marketing Idea for Penguin Biscuits

the p-p-p-problem.

Since their launch in the 1930s, Penguin biscuits have been one of the most recognisable names in all off chocolate snackery. While they have never strayed from being delicious, Penguin’s notoriety has actually always come from their packaging. By which I am of course referring to the jokes.

Penguin’s jokes have always been cute and playful; clean jokes for all the family. Clean humour was very much a staple of the early-to-mid 20th century as it gave much needed relief to those struggling with the realities of war. Since then however, humour tastes have shifted, and now, for better or for worse, humour is dirty. Offence has replaced innocence. Sexual violence and profanity are all the rage. Jimmy Carr is the new Jimmy Stewart and Frankie Boyle is the new somebody-else-from-olden-times. You get the point: Penguin are outdated.

the solution.

We write some of the most repulsive and politically incorrect jokes the world has ever seen. Then we print them. We repackage the biscuits as ‘dangerous’, call them ‘Penguins Unleashed’ or something. We advertise them as a new kind of new x-rated treat and let the media lose their fucking minds. Everyone will be complaining on social media and on the news, all the while people will be running out to buy a pack of their own.

And then there’s the tagline:

‘Will you risk it for a chocolate biscuit?’